Something that is immediately evident when you boot up the Fire 7 is its integration with Amazon.

However, whether you’re at home or out in the big wide world, the Fire 7 does feel very sturdy, capable of a fall, some scratches or the not-so-careful hands of a child. The lack of an HD display is also very evident in the content that you stream. When watching content on the train, it was hard to clearly see the screen. As mentioned above, the low brightness is noticeable. The other factor you’ll notice is the display. You forget about these issues when streaming content, and it’s easy to get used to the slight delay swiping around the device. For the price of the device, this is completely expected and, for a lot of people, isn’t going to be a deal breaker. Swiping around the home screen, playing games, and scrolling through articles happens with a clear lag. So those are the specs, but how does that translate to the user experience? Despite the upgrade in processing power, the Amazon Fire 7 still operates in a noticeably sluggish way.Īn alternative browser known as Amazon Silk is used for the Fire 7 However, you’re going to find yourself charging for a while, around 4 hours for a full charge to be exact. That’s a cable most people (especially Android users) will have lying around. Other changes include the introduction of Amazon Alexa voice control which, while we didn’t get much use out of, will likely be an appealing feature for most people, especially when used around the house.Īmazon has also finally made the switch over to USB-C cable charging. Amazon has also introduced a new, more powerful battery to get you through more of the day. Amazon has claimed it is 30 per cent more powerful in fact compared to the 2019 model. However, the key upgrades mostly come internally.Īmazon has doubled the RAM that this tablet uses and introduced a considerably more powerful processor. The screen and camera remain the same as the previous model, and somewhat surprisingly, an audio jack remains despite its disappearance across most of the consumer tech world. Compared to the Fire 7’s predecessor, this is a huge improvement seeing an overhaul in specs across the board, while only seeing the price increase by a measly £10.

That all sounds like a tirade of criticism, but the bigger picture is a lot brighter than that. The Amazon Fire 7 (middle) compared to the iPad Air (left) and Samsung Galaxy S20 Plus (right) in size

Fire 7 tablet